Apollo Vredestein Expands East European Business
During recent years Vredestein has steadily built up its Eastern European business and overseen this region from its operation in Poland, which was established three years ago. Now, from January 1, 2011 onwards, Apollo Vredestein’s markets in Eastern Europe and the CIS will also be serviced by a second “Area Manager Export”, who will take on the responsibility of building up the company’s activities and structure within the region. Stepping into this role is Thomas Mittendorf, who is currently Apollo Vredestein’s public relations and media manager. Mittendorf explained to Tyres & Accessories that he will mainly take care of tyre markets in the Baltic States, the Ukraine, Moldova, Armenia, Kazakhstan and Belarus – markets where Apollo Vredestein currently operates no marketing organisation of its own.