Vredestein Announces Cooperation with Arden

A cooperation between Vredestein and car manufacturer Arden has been signed by Apollo Vredestein CEO Rob Oudshoorn and Arden’s Jochen Arden. Through the agreement, Vredestein reports it has now found a partner in Arden for modified vehicles from the premium Jaguar, Bentley and Range Rover and Mini brands.

“In Arden we now have another strong partner in the field of premium styling,” reported Premium Styling product manager Michiel Kramer. “Arden is one of the best car stylists anywhere in the world. The name Arden stands for inspiring technology and recognisable design. The name is well known across the world. Our ‘Premium Styling by Vredestein’ concept focuses on ultra-high performance tyres aimed at the high end of the exclusive car market. A special niche market for owners of luxury, sporty cars, keen to drive their vehicles of choice using stylish tyres and rims, all year round.”

Jochen Arden, owner/director of Arden Automobilbau GmbH, added: “Vredestein and Arden are both strong brands in this premium niche and are therefore a top class combination. We will be joining forces at for example salons, at press-related activities and advertising efforts. Vredestein will be marketed and promoted as Arden’s strategic tyre partner of choice.”