(l-r) Derby County’s Johnny Russell, Chris Martin, Nigel Pearson and John Vicars celebrate the new sponsorship deal with Cooper Tire Europe vice president of European operations and managing director, Jeff Schumaker
Derby County has made Avon Tyres its back of shirt and shorts sponsor for the upcoming 2016/17 Sky Bet Championship season. The sponsorship agreement means the Avon Tyres logo will appear on the back of the Rams’ first-team shirts and shorts for the entire campaign. Avon initially teamed up with the club in February 2016 to become the Rams’ Official Tyre Partner. The brand says it opted to increase its involvement for the new season due to the success of the partnership.
The launch of the new sponsorship took place at the Derby County Training Centre in partnership with the University of Derby, where Avon Tyres was welcomed by Derby County’s new manager, Nigel Pearson and chief operating officer, John Vicars, along with first team players Chris Martin and Johnny Russell.
The British brand, owned by Cooper Tire & Rubber Company, has been making high performance tyres for road and track going four and two-wheel vehicles for over 100 years.
Derby County’s president and chief executive Sam Rush said: “We’re delighted to welcome Avon Tyres to Derby County as our back of shirt and shorts sponsor for the 2016/17 campaign.
“Avon Tyres produces high-quality tyres and, from the moment we began talking to them about becoming a commercial partner and having a relationship with the club last year, we’ve been extremely impressed with their business and the direction that they are heading in.
“They have a big presence in the tyre-making industry and we’re thrilled that they see being associated with Derby County is a key part of their business-growth moving forward.”
Jeff Schumaker, vice president of European operations and managing director, Cooper Tire Europe, said: “We have seen substantial growth in brand awareness this year through effective football partnerships, and have chosen Derby as a club we wish to extend our association with for the upcoming season. Brand visibility on the team’s official kit gives us the opportunity to increase consumer awareness further, while also increasing our support of the club for a second season.”
Schumaker recently gave an in-depth interview to Tyres & Accessories about Cooper and Avon’s activities in Europe, including its latest wave of football sponsorships, which now cover all four divisions of English professional football. Avon is the Official Tyre of Everton, Derby County, Swindon Town, and Bristol Rovers, while Cooper has a similar deal with Arsenal.
Category: UK News