Data released by the UK car industry throughout the pandemic has shown the negative impact of Covid-19 on sales of new and used vehicles, but new research shows the figures could have been worse. A study for Kwik Fit indicates that as 3.8 million drivers said Covid-19 caused them to put off a planned car purchase. However, this was partially offset by the fact that 3.2 million drivers were prompted by the impact of the pandemic to buy a new or used car.
Figures released by the SMMT reveal that used car sales in Q2 2020 were 1,039,303 units; -48.9 per cent down on the same period last year (2,034,236). Year to date, the figures are slightly less depressing, with YtD clocking up 2,891.222 sales, as opposed to 4,054,380 for the first six months of 2019 – a -28.7 per cent fall.
The used car market in Q1 2020 saw a fall of -8.3 per cent in comparison to Q1 2019, with 1,851,919 transactions taking place. In Q1 2019, that figure was 2,020,144. However, in January and February, the market had grown by +2.9 per cent and +4.0 per cent respectively compared to their figures in 2019, showing the used car market had a strong start to the year. The COVID-19 outbreak, and subsequent halt of auction transactions however meant March sales fell -30.7 per cent, causing the quarter overall to indicate a reduction of sales.
A new guide for dealers has been created by the Independent Motor Dealers Association to spread best practice for the advertising of ex-daily rental and ex-fleet vehicles. The six-page document has been written with the help and support of the Advertising Standards Authority (ASA), which created consternation among dealers when the ASA upheld an appeal hearing by a consumer concerning two Alfa Romeo Giuliettas.