The German Sustainability Award project is hailed as “Europe’s premier award for environmental and social engagement.” Held annually since 2008 and oriented towards the goals of Agenda 2030, the multi-stakeholder, government-supported awards honour those working towards a more sustainable future. Awardees for 2021 include Continental, whose Urban Taraxagum bicycle tyre caught the judging panel’s attention. The tyre is an award-winner in the Responsible Design category.
Continental has been recognised for its bicycle tyres manufactured with dandelion rubber with a brace of design awards. The Urban Taraxagum has won the prestigious Red Dot Design award, and the E-Bike Design & Innovation Award in the Sustainability & Green category by Focus E-Bike magazine. The two awards recognised different aspects of the tyre. The Red Dot Award lauded the design of the tread of the tyre, based on the cell shape of the dandelion. Meanwhile Focus E-Bike commended the sustainability of rubber extraction from dandelions.
The judges of the d&i awards 2020, which are presented in association with the Taipei Cycle Show in Taiwan, have honoured Continental with their highest accolade. They awarded the d&i Golden Award to the Continental Urban Taraxagum, praising both the tyre’s production from locally-sourced dandelion rubber as well as its tread and sidewall design. The Taipei Cycle Show itself had to be cancelled on account of the coronavirus pandemic but the awards were nevertheless presented.