TyreSafe has welcomed Lancashire County Council’s new resources aimed at educating older and mature drivers about the risks of deteriorating eyesight – but at the same time is urging drivers of all ages to consider their tyres as a critical component of overall road safety.
TyreSafe, the UK’s leading tyre safety charity, has announced the launch of its Ultimate Guide to Agricultural Tyres to mark this year’s Farm Safety Week (21 to 25 July), in partnership with Tilly Pass, the Farm Safety Foundation (Yellow Wellies), and Micheldever.
TyreSafe has entered into a new collaboration with the Farm Safety Foundation, also known as Yellow Wellies, as part of a shared commitment to reduce incidents and promote safety in the agricultural sector. The partnership will see tyre safety messages feature in year’s Farm Safety Week between 21 and 25 July.
The state of part-worn tyre retail in the UK looks more perilous than ever for motorists after a multi-agency investigation in Preston revealed a disturbing reality about the state of pre-used products being fitted to cars. None of the tyres inspected met the legal standards required for sale in the UK, after Lancashire County Council Trading Standards, TyreSafe, and Lancashire Constabulary coordinated an operation sampling three garages in Preston selling part-worn tyres. Inspectors said that of the 30 tyres assessed, none complied with the Motor Vehicle Tyres (Safety) Regulations 1994.
TyreSafe, the UK road safety charity dedicated to tyre safety, is proud to announce a new partnership with Bosch Car Service, one of the world’s largest independent workshop chains, as an Associate Member. This collaboration will help strengthen efforts to raise awareness about tyre safety and encourage road users across the UK and Ireland to perform regular tyre checks, ultimately reducing the risk of tyre-related incidents on the road.
UK tyre safety charity TyreSafe has welcomed the Society of Motor Manufacturers and Traders’ (SMMT) announcement on self-driving vehicles, while cautioning stakeholders that well-maintained tyres are a “foundational” necessity for the proper functioning of all Advanced Driver Assistance Systems (ADAS) and fully autonomous transportation. The SMMT has highlighted Britain’s fast-lane position for self-driving vehicles, acknowledging the profound potential this technology holds for enhancing road safety and reducing collisions.
Road safety organisation TyreSafe held its annual briefing and awards day at the National Motorcycle Museum near Birmingham on 10 June 2025. Hosting nearly 200 delegates from within the tyre sector as well as the recently expanded group of supporters and partners from the road safety community that have joined the organisation over the past few years, speakers at the conference focused on the theme of ‘Stronger in Partnership’, demonstrating how various collaborative approaches can yield more effective results in furthering the agenda for safer tyres. The day, which was expanded in size with a much larger suite hosting more delegates than ever, consisted of a broad range of speakers tackling tyre safety from myriad viewpoints over the course of three sessions. The briefing, which comprised a full day of speakers from a very wide pool of road safety stakeholders, emphasised the need to work with partners to “build our case for action”, in TyreSafe chair Stuart Lovatt’s words.
A new campaign from UK road safety charity TyreSafe gives motorists a light-hearted yet crucial reminder to prioritise regular tyre checks. The ‘Love Your Tyres’ campaign notes that while an estimated three in five Brits part with hard-earned cash to celebrate Valentine’s Day, a recent survey conducted in partnership with the RAC shows that only a third of drivers check their vehicle’s tyre tread at least once a month – the minimum frequency recommended by road safety experts.
Research conducted on behalf of the RAC and TyreSafe provides further evidence that UK motorists are tyre unsavvy. While 66% of the 1,775 drivers surveyed claimed to know what the minimum tyre tread allowed by law is, only 39% correctly identified this tread depth as 1.6mm. Perhaps more worryingly, 26% of survey respondents only check tyre tread when they “remember to do it” or directly before taking a car for its MOT, while 5% never do and wait for their car to fail its annual roadworthiness test before taking any action. Just one third said they check tyre tread at least every month, with 17% saying they do so every other month and 15 per cent only checking them about every six months.
TyreSafe has helped bring formal recognition to tyre safety within the Royal Society for the Prevention of Accidents’ (PoSPA) national report for the first time in its century-long history. The tyre safety organisation hailed the inclusion as a “pivotal shift in road safety policy.” While tyres are already subject to legal requirements, public awareness remains limited. The Strategy’s recommendations to strengthen enforcement and educate road users on the dangers of illegal and poorly maintained tyres are essential to making UK roads safer.
TyreSafe has once again gained the Prince Michael International Road Safety Award, an accolade that highlights the UK tyre safety charity’s vision of reducing to zero the harm that poorly maintained or illegal tyres cause road users. The award comes at a significant time in TyreSafe’s two decades of campaigning, as the organisation claims to be “undergoing its most progressive strategic shift and growth period.”
TyreSafe has launched its flagship campaign for October’s Tyre Safety Month. Focusing on raising awareness of the role of tyres in ensuring road safety, Tyre Safety Month is a fixture of the road safety calendar, and an opportunity to stress the importance of regular tyre maintenance. This year’s campaign, announced at the TyreSafe Media Briefing earlier this year, TyreSafe is challenging drivers and riders to get ‘Caught in the ACT’, adopting a superhero theme with comic strip inspired visuals to make tyre safety more engaging, helping motorists to see themselves as tyre safety heroes.
UK tyre safety charity TyreSafe has commenced a new partnership with the Institute of Master Tutors of Driving (IMTD). TyreSafe views this collaboration as a further enhancement of its mission to raise awareness of tyre safety, amplifying its impact within the road safety community.
As part of Farm Safety Week, an initiative organised by the Farm Safety Foundation (Yellow Wellies), TyreSafe has introduced a campaign to highlight the significance of thorough tyre maintenance for farmers. The UK tyre safety charity is running the ‘Have a Happy Harvest’ campaign to raise awareness about the importance of inspecting the condition of tyres on all farming vehicles, with the goal of ensuring a smooth and safe harvest season while promoting appropriate agricultural tyre maintenance year-round.
TyreSafe named its 2024 award winners at its annual briefing on 13 June, highlighting its expanded road safety stakeholder connections. In its first in-person briefing since appointing Stuart Lovatt as chair, TyreSafe presented its updated plan to change UK attitudes towards tyre safety. The event detailed October’s Tyre Safety Month, featuring superhero-themed characters promoting the ACT (Air Pressure, Condition, Tread) checklist, and showcased a dynamic calendar aligning with partners such as the National Police Chiefs Council.
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