With the exception of agricultural tyres, sales of tyres produced by European Tyre and Rubber Manufacturers’ Association (ETRMA) members were generally stable in 2017. The ETRMA reports that its members sold 204,838,000 replacement market consumer tyres (passenger car, SUV and light commercial vehicle tyres) in 2017, 0.9 per cent fewer than a year earlier. Sales of original equipment consumer tyres (including in the Turkish market) were up during the year, increasing 0.7 per cent to 86,779,000 units in 2017.
Without being too dramatic, 2014 was a bit of a disappointment. All the macroeconomic and sector-specific indicators seemed to point to 2014 being the year when the tide turned and when sell-out replacement tyre volumes finally started growing again. And yet the market looks like it is going to be down again when the full-year 2014 figures come in. Despite being a fully mature market, the UK car tyre replacement sector has basically been on varying degrees of a downer for the last six years. Things are not as bad as they were, but they certainly aren’t showing the signs of slow, stable growth they once were. With all this in mind, Tyres & Accessories spoke with GfK automotive account director Kevin Glynn in order to get a handle on what happened this year and what we can expect in 2015.