It is now half a century since Mans Heuver entered the tyre business, swapping his job as truck driver for that of tyre dealer and opening a small shop in Den Ham, the Netherlands. Over time he and his two sons, Jan and Bertus, transformed this business into a large wholesale operation bearing their name, Heuver Tyrewholesale. But while the company is looking back on its history throughout the course of this year, Heuver Tyrewholesale is also looking forward to the future. This year sees the wholesaler renew its focus on the agricultural market and increase its efforts with OEM partners.
Pieter Dubois has been appointed as Heuver Tyrewholesale’s agriculture product manager. Previously employed as an account manager in Belgium and Luxembourg, Dubois said the move would allow him to return to his agricultural roots, envisaging some “fine-tuning” for the wholesaler’s existing segment team. Bertus Heuver, director Heuver Tyrewholesale, said Dubois would use “his enthusiasm and ambition to play a leading role” in the company’s agricultural operations. His appointment is also described as “the next step in [Heuver Tyrewholesale’s] planned growth scenario.