Kenda unveils new logo
Kenda has introduced new brand imagery reflecting its “Designed for Your Journey” slogan. The multi-segment tyre manufacturer’s new logo incorporates three design elements in its signature “K”: a check mark on top to represent quality assurance and safety; an inverted V shape on the bottom symbolising a strong foundation; and a diagonal line in the middle that represents the road ahead. Kenda says it wants to refresh the brand to communicate four core values: honesty, quality, service, and innovation.