Giti Tire targeting 10% of German TBR market with sales restructuring
Having made a considerable impression in the UK segment, Giti Tire has designs on increasing to 10 per cent its share of the German truck and bus tyre market. The manufacturer has recently restructured its sales operation in the country, making several new appointments and seeking to strengthen the position of GT Radial. Richard Lyons, managing director – Europe, said: “While the truck and bus operation has performed well in recent years there has been key senior staff appointments in the German office, and it was felt the sales force needed to be more closely aligned to their vision for the business.