Reifen 2016 at the end of May marked the first time Shaanxi Yanchang Petroleum (Group) Rubber Co., Ltd., (Yanchang Rubber) has taken a stand at Europe’s leading tyre fair. The company invested in a significantly sized booth and Ms Zhang Dongyang, the managing director of Yanchang Rubber, led her international team into the event in the mid-German city of Essen, highlighting that the company’s European development will be conducted in line with a clear localization strategy
Tyres & Accessories first met Duraturn at Reifen China in Shanghai in 2009. This wasn’t long after the company was founded in 2008 and yet the young companies ambitions were clear. At the point, the firm was not export ready, but things changed markedly in the few years that followed. The next time T&A met company representatives in 2010, less than two years after the business’s foundation, Duraturn’s production base was already well on the way to producing 1 million truck tyres a year truck and bus radial tyre production plant. The company broke ground on its passenger car radial tyre manufacturing line in 2013 and two years later is producing, modern compliant products for sale in China and for international export.
Originally the company referred to itself using the firm’s official name – Shaanxi Yanchang Petroleum (Group) Rubber Co., Ltd. Now the company is bringing its tyre businesses under the more international “Duraturn” brand and embarking on an internationalisation programme that this year sees the firm put an emphasis on building business relationships in the UK.
All-steel truck radial tyre manufacturer Dynacargo began exporting to the United States earlier this year. According to online news reports, Dynacargo (a member company of Shaanxi Yanchang Petroleum (Group) Co., Ltd.-Kaidi Xixiang Company) has gained permission from Shaanxi Entry-Exit Inspection and Quarantine Bureau to export to the North American market.
Heard of Shaanxi Yanchang Petroleum (Group) Rubber Co., Ltd? We hadn’t either before last year’s Reifen China in Shanghai. However, after our brief introduction at last year’s show this year the company returned to the exhibition with another substantial stand in a similarly prime position. This time round company representatives brought with them news that despite being founded as recently as December 2008, it is already well on the well to producing 1 million truck tyres a year at its Xianyang truck tyre production plant. With the company's passenger car radial line due to break ground in 2013, this could be a production base to watch.