Agricultural tyres generally appear quite similar irrespective of brand, making it difficult to spot at a glance the difference between discount tyres and higher-priced premium products. Bridgestone observes that price thus “wrongly becomes a differentiating element” with these products. The tyre maker is concerned that some may gain the impression they’re paying extra for the brand rather than the tyre, and wishes to set the record straight.
Bridgestone says it is “sowing the seeds for a busy season of sales amongst farmers and contractors, following what it describes as its “best ever” showing at LAMMA. Agriculture sales manager Stephen Lamb and his team presented the features of the manufacturer’s premium VT-Tractor range. With spring drilling planned for the coming weeks and months, and the UK’s wet weather causing headaches, the VT range offsets the worst that these elements can throw at farmers as it can operate at lower inflation pressures. With much larger footprints, the wettest and boggiest of land is still protected as a result.
Ireland’s winter was one of the wettest on record, leading to frustration for farmers, as conditions in their fields proved too treacherous to work in. The right agricultural tyres can help to overcome such issues, as a number of Irish contractors using Bridgestone and Firestone’s latest agricultural products have found.
Bridgestone has launched a premium range of radial agricultural tyres at Reifen 2014. While the manufacturer boasts a wide range of products for the sector under its Firestone brand, including the Performer and Maxi Traction, the Bridgestone VT-Tractor will focus on the growing high performance tractor segment.