Bridgestone to expand multi-brand agricultural strategy in Europe

11th November 2013 | 0 Comments
 
Bridgestone to expand multi-brand agricultural strategy in Europe
Joining its existing Firestone brand in Europe, Bridgestone will seek to supply premium agricultural tyres to larger, more powerful machinery

Bridgestone Europe will introduce the Bridgestone brand into the European agricultural tyre market, targeting the growing high-end segment. The brand, which will focus on meeting the special needs of the largest, most powerful agricultural vehicles and equipment according to Bridgestone, will be previewed at Agritechnica in Hanover this week (12-16 November 2013), while the company will launch its first product during May 2014’s Reifen show in Essen, Germany, making it available for sale in Europe during the second half of the year.

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