BKT (Balkrishna Tires) has become Official Global Partner of LaLiga, Spain’s top-flight football league, for a period of three years. The partnership takes effect immediately and runs until the end of the 2021/22 season.
American football isn’t a mainstream sport in Europe – not yet, anyway. But its fanbase on this side of the Atlantic is growing, and audience numbers will be helped by next month’s 2019 IFAF Women’s European Championship in the UK and – starting next week – the 2019 U19 European Championship in Bologna, Italy. Off-highway tyre maker BKT is presenting sponsor of the latter event.
In India, the lighting of a lamp symbolises new beginnings. For BKT, this tradition was a fitting gesture for observing a significant step in what it calls the ‘Next Level’: The lighting ceremony marked the start of festivities to celebrate the inauguration of BKT’s rebuilt European headquarters on 5 April.