A quartet of Midlands based firms gave their backing to MotoFest Coventry 2018 by signing up as sponsors, including a new sprint circuit sponsor. First up on the roll call of Midlands based sponsors for 2018 was Toyo Tires, which has its UK head office in Rushden, unveiled as the new sponsor for the long track sprint circuit. Organisers said after this year’s festival that the MotoFest was the biggest and best ever after record-breaking crowds poured into the city to enjoy the first ever competitive motorsports staged at the event. Visitor numbers are thought to have topped last year’s high of 130,000.