MatraX debuts at Automechanika Dubai 2022

Grupo Alves Bandeira’s MatraX Tyres brand experienced “an extremely productive” debut at Automechanika Dubai, according to the distributor. The expansive MatraX stand showcased the full MatraX range of PCR, high performance, SUV and 4×4 tyres. The MatraX Urcola, Veragua FX and Morucha patterns were featured on the stand, emphasising products suited to high-performance cars.

André Bandeira, managing director of Grupo Alves Bandeira said: “All our objectives for introducing our MatraX brand into the global tyre market sector were surpassed and we were particularly pleased that as the first event held post-Covid there was a high level of attendance and enthusiasm from visitors.

“Not only were our sales team able to meet up again once more with many existing customers but we met with a number of potential new partners for the future from around the world.”

He added: “Overall our MatraX range made a huge impression on visitors who were impressed by the sheer quality of the tyres including the outstanding design, choice of patterns and range of size options across all sectors.

“There is no doubt that launching MatraX tyres at the show proved to be extremely successful and acted as a welcome launchpad to the brands ongoing popularity not just in the Middle East but on a global basis.”