Grupo Alves Bandeira representatives report that they were “impressed by the support and positive atmosphere at the recent Tire Cologne Show in Germany after three long years of cancellations due to Covid.” Now, the company is aiming to take the marketing of its Matrax range of car and SUV tyres up a gear following Tire Cologne and other trade show investments.
MatraX Tyres is a new name in the tyre market and the company behind it, Alves Bandeira Tyres, S.A., says the brand is the result of its vision to “build the best tyres, exceed the expectations of our customers and consumers, by being world leader in tyre engineering, sustainable manufacturing, and distribution.” Lofty goals indeed, and the world needn’t wait long to see the first fruits of these efforts. Following their debut at April’s Motortec aftermarket exhibition in Madrid, the inaugural MatraX tyre models will launch Europe-wide at The Tire Cologne next week.
When the Motortec aftermarket exhibition takes place in Madrid (from 20-23 April), Grupo Alves Bandeira will present its range of Matrax brand tyres. According to the company, this is the first time that Matrax Tires have been displayed in Europe. In addition, Grupo Alves Bandeira will also use its presence at the Madrid event to present its AB and Matrax branded lubricants and batteries.