India first: Vredestein pauses motorcycle tyre sales in Europe

Early in 2019, Apollo Tyres announced it would introduce motorcycle tyres into Europe under the Vredestein brand name, promising performance that competed with its rival’s first line products at prices competing with their second or even third line ranges. The first three models – the Vredestein Centauro ST radial for sport touring bikes, Centauro Road sports radial, and Staccata scooter range – debuted at the EICMA show in Italy later that year.