Nexen aiming for Global Top 10 by 2025

31st October 2017 | 0 Comments

With new factories in Europe and now also the US Nexen Tire is growing in terms of global production capacity. However, the firm is also investing in developing its brand, especially in terms of football sponsorship. Recently Tyres & Accessories looked into how the company is combining the two in order to meet its goal of entering the global top 10 by 2025.

In 1976 Kettering Tyres paid local football club Kettering Town FC to print its logo on the front of the team shirt. The move caused ructions in what was then known as the first division and didn’t last long, but it did set a precedent for sponsorship that went to the next level this year. 41 years later, shirt sponsorship in the English Premier League (called Football League First Division back then), which brought in £226.5 million in sponsor revenues during the 2016-17 season, is very big business.

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Category: International News, UK News

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