Tyres & football: Goodyear becomes Bayern Munich platinum partner

26th November 2015 | 0 Comments
 
Tyres & football: Goodyear becomes Bayern Munich platinum partner
Franck Ribéry and Philipp Lahm pose with the new sponsor’s product

Top-level football has become a sponsorship favourite for tyre makers, with Nexen’s partnership with Manchester City and Yokohama’s sponsorship of the Chelsea home shirt just two of the agreements announced in the second half of 2015, But the Goodyear name has been absent from such dealings for quite a while. This is now set to change following yesterday’s signing of a platinum sponsorship partnership with high-profile German club FC Bayern Munich.

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