Eden Tyres stocking SD International’s Zeta range

Eden Tyres & Servicing’s wholesale operation

Derby’s Eden Tyres & Servicing (ETS) holds over 60,000 tyres in stock for immediate delivery. The family owned and managed business commenced trading in 1981 at its headquarter base in Codnor Gate, Ripley. Leigh Howes of ETS said: “One of our most established partnerships has been with Chinese based contract tyre producer SD-International. We have been purchasing their popular Zeta range for the past five years both as a wholesale brand and through our thriving ten retail outlets throughout the East Midlands. We stock the Zeta brand on an exclusive basis for a number of reasons including the extensive range available and because of its competitive pricing structure.”

With the downturn in economic conditions in China, Howes said that ETS does not intend to stock additional brands having invested in existing brands. Prices have decreased over the past twelve months, Howes adds. “In our opinion this is because manufacturers are having to reduce their stock levels with cheaper rates.”

Howes added that while the internet’s transparent pricing is driving prices down as customers shop around, business conditions for wholesalers are not necessarily tougher for independent wholesalers, finding that “manufacturers want to work even more with us.”

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