Bonjour, Guten Tag, Hola, Ciao! – BKT website goes multilingual

In January off-road tyre specialist BKT relaunched its bkt-tires.com website, and the company has now increased its international appeal by adding French, German, Spanish and Italian language options. The tyre maker says the jump from one to five languages on its site in “perfectly in line with the company’s positioning and focus on an international public.”