Magna Tyres adds a further distributor in Germany
Following news in March that it had entered into a relationship with German wholesaler Reifen Helm, Magna Tyres now reports that as of May 2015 it operates a strategic alliance with wholesaler Reifen Lorenz. This regional wholesaler, like Reifen Helm, is considered an “ideal partner” for the further expansion of Magna Tyres’ OTR activities in Germany. Reifen Lorenz will distribute both the Magna brand and the new MTP range of OTR tyres.
By including Reifen Lorenz to the network of Magna dealers in Germany, Magna Tyres says the aim to creating a nationwide service network for the sales and marketing of both brands will be enhanced.