Carlisle becomes Carlstar

Carlisle Transportation Products BV, which produces specialty tyres, wheels, and industrial belts, has changed its European company name to The Carlstar Group BV.  The new name is intended to combine “the strong heritage of the Carlisle brand while reflecting a renewed focus on the company’s future growth.”

“The Carlisle brand has been built over a period nearing a century and will continue to be recognized as a leading brand in the specialty tire and wheel and power transmission markets,” said Kevin Forster, CEO of The Carlstar Group, who was also the CEO of CTP Transportation Products.  “We are proud to now have the Carlisle brand, as well as ITP, Black Rock, Unique, Cragar, and Ultimax [registered] brands under the corporate ownership of The Carlstar Group as we enter the second century of our company.”

However, it is worth pointing out that the corporate name change does not impact the company’s ownership or structure.  The Carlstar Group BV is based in Arnhem, Netherlands, and the Carlstar Group Kft. is based in Budapest, Hungary.  Both report to the world headquarters in the USA.  The Carlstar Group continues to be a stand-alone company owned by American Industrial Partners (AIP), a private equity firm.  While the company plans to continue its growth, there are no organizational modifications as a result of this name update.

The Carlstar Group BV and The Carlstar Group Kft. names are effective immediately.  The new corporate logo and brand identity are simultaneously being launched to reflect the transition. The logo was designed to reflect the product precision, the heritage of Carlisle, and the evolution of the company.

The Carlstar Group LLC (formerly CTP Transportation Products) offers a range of performance products for original equipment and aftermarket customers with a family of related brands.  Products are made in ISO-registered manufacturing facilities. The Carlstar Group employs 4000 associates in 22 facilities located in five countries. cja

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