Heuver Tyrewholesale launches online incentive scheme
Heuver Tyrewholesale has launched an incentive scheme in which customers receive bonus points for each order from the company’s web shop, which can then be exchanged for over 1000 different gifts, from garden tools to televisions. Heuver says the online shop illustrates its belief in the future of e-Commerce in the tyre sector.
“Each order in the web-shop will be rewarded with bonus points. The aim is to give an extra boost to online sales, but it is even more important to reward this group of customers,” states Chris van den Ende, online marketing specialist at Heuver.
“Improvement of the web-shop is a continuous process, and that is something we are very aware of. We use field research to continuously remain in touch with the needs and preferences of our customers. And internally, we have also set very high standards. We are currently trying to improve our web-shop even further and the next project is already in its infancy,” concludes van den Ende.