HiQ Announces Investment in Online Marketing
A ‘six figure’ investment in online marketing has been outlined at the recent HiQ national conference. This sum will cover a pay per click and rich media campaign driving new business to the fast fit network’s website, where each of the company’s 150 centres hosts its own bespoke micro site. The year-long online campaign will begin in January and target popular search engines including Google, Bing and Yahoo. HiQ says it will also shortly announce some new strategic online partnerships in the affinity marketing arena.