Radar to launch tyre with pink sidewalls
Omni United has followed up on its flagship brand Radar’s Breast Cancer Research Foundation partnership with a plan to launch a limited-edition pink-walled tyre in support of “Mobilizing Hope”, launched in the United States, UK and other top markets in May 2011. Radar donates $0.25 for every Radar tyre sold to the foundation, with a committed minimum annual donation to BCRF of $250,000.
The brand’s first product specifically designed to support this campaign will be a limited edition RPX 900 tyre, which features an asymmetrical tread design for mid to high performance vehicles. The Limited Edition will have the novelty of a pink sidewall, highlighting the emblematic pink colour of the fight against breast cancer cause globally. The tyre will have a retail price in the range of $70-$110 and is expected to be available starting in the last quarter of 2011 at leading tyre retailers carrying the Radar brand in the US.
“This is a more visible way to support our Mobilizing Hope campaign to benefit the activities of BCRF,” said GS Sareen, president and CEO of Omni United, parent company of Radar. “We are delighted to be able to develop this limited edition of one of our best selling tyres, the RPX900, to reinforce our commitment to supporting breast cancer research.”