Manager Mauricio Pochettino and Kumho Tyre Co., Inc CEO Lee Han Seob at the launch of the partnership.
Kumho Tyre has become Tottenham Hotspur’s “Official Tyre Partner” for an initial two years from the start of the 2016-17 season.
The partnership, which was announced on 19 July, was launched at the football club’s Hotspur Way Training Centre, with four Spurs players and senior representatives from Kumho present. Kumho were joined by club manager Mauricio Pochettino and players Heung-Min Son, Christian Eriksen, Ryan Mason and Cameron Carter-Vickers.
To support Kumho Tyre’s objectives to grow their brand and business in the UK, Kumho Tyre will have a strong brand presence at the club’s home matches and on our digital channels.
In addition, to further communicate the brand’s key tyre safety messaging in the UK, Kumho Tyre will also become presenting partner of the Club’s well-established match day player mascot programme and develop a tailored community initiative with Tottenham Hotspur’s award-winning Foundation.
Daniel Levy, chairman of Tottenham Hotspur, said: “We are delighted to announce this partnership with Kumho Tyre. We look forward to collaborating with them on their brand and business objectives both here in the UK and globally in their key markets. We also greatly welcome their enthusiasm to support and work with our Foundation.”
Han-Seob Lee, resident and CEO of Kumho Tire Co., Inc. said: “We are thrilled to be working with such a prestigious and globally renowned football club, and the partnership will provide us with the ideal platform to communicate with consumers across the world. We are particularly excited about our involvement with the Tottenham Hotspur Foundation and the opportunity to make a difference within the Club’s local community.”