Starco confident of reaching growth targets
A lot is happening within Starco, says group marketing manager Brian Lorentzen. Some of this activity was witnessed in the days and weeks before he spoke with Tyres & Accessories; during this time the firm announced the establishment of a joint venture with Argentine agricultural tyre and components manufacturer Buco plus the pilot rollout of its first online shop. These two events are part of a wider growth strategy covering the next few years, Lorentzen shares.