Alloy Wheel Repair Specialists and Ride-On Form Strategic Alliance
In the US Alloy Wheel Repair Specialists, Inc. (AWRS), the world’s largest mobile wheel repair company, and Inovex Industries, Inc, the manufacturer of a high-speed tyre sealant, Ride-On Tire Protection System, have announced their strategic alliance giving AWRS the exclusive rights to introduce Ride-On into the automotive dealership market place. The company will also distribute to the retail tyre, quick lube, and mass merchandiser market segments.
“The automotive retail market place represents an enormous opportunity for sales growth,” says Mark Farkhan, CEO of Inovex, “and due to the vast nature of this marketplace and the resources required to penetrate it, we decided that it was in the best interest of our company to form a strategic alliance with another company that already has sales, marketing, and distribution channels established. We are extremely excited that we were able to form a partnership with a company as committed to providing quality service and cutting edge technology as AWRS to help expand Ride-On’s reach into this $2.4 billion dollar market segment.”
Tom Morris, president and CEO of AWRS added: “AWRS is very excited to enter into this joint-venture with Inovex. With the addition of Ride-On to our product line, AWRS continues to expand its brand to include exciting products and services that enhance the maintenance and safety of tires and wheels. What’s really exciting about this partnership for us is that it will allow Inovex to focus its resources on other target markets while generating a revenue stream and reducing operating and manufacturing costs through the economies of scale achieved with higher production volumes. It’s an alliance that simply makes sense.”
Ride-On Tire Protection System was founded in 1995, Inovex is purportedly the leading manufacturer of the Ride-On Tire Protection System line of tyre sealants. The firm offers sealents for market segments including: Automotive, Motorcycle, ATV, High Speed Commercial, Heavy Duty Construction, Industrial, and Agricultural.
Alloy Wheel Repair Specialists (AWRS) is the world’s largest mobile wheel repair company providing services to over 7,500 automobile dealerships, all major insurance companies, thousands of collision shops, and retail wheel and tyre stores. With over 150 franchisees operating 400 mobile units, 7 remanufacturing facilities, and 20 wholesale distribution centres with an inventory of over 50,000 OEM replacement wheels, they are a leader in the wheel repair industry. AWRS operates in 500 cities throughout North America, UK, Ireland, Germany, France, Spain, Jordan, and Saudi Arabia.