HiQ launches Tyre Labelling World guide on website
Fast fit franchise network, HiQ has been quick to acknowledge the potential effects of tyre labelling legislation on the retail landscape in the UK, and a new section of the company’s website will continue the steps it has already made in educating its customers about the subject. HiQ has launched its new Tyre Labelling World – described as a “motorists’ guide – on its website, HiQOnline.co.uk. The new section of HiQ’s website aims to provide consumers with a full picture of how the new directive will affect tyre purchasing decisions and impact their vehicle’s performance.
HiQ says its Tyre Labelling World has been developed to show motorists “the full story on tyre labelling… providing them with objective, reliable and comparable information on each tyre and aiding them to make the right tyre choice to suit their needs.”
The minisite elucidates the benefits of the new directive to motorists, containing “handy guides, infographics, downloadable collateral and leaflets that help the consumer understand how tyre labelling can help them make the right tyre choice,” HiQ said. Downloads include: ‘The anatomy of a tyre label’, ‘HiQ Handy Guide to Tyre Labelling’, ‘4×4 Tyres & Tyre Labelling’, ‘Winter Tyres and Tyre Labelling’, ‘Tyre Labelling – the Full story’ and ‘A guide to tyre manufacturers and how they test’, amongst others.
Available on both YouTube and its website, HiQ has also developed a video animation that presents tyre labelling in what the company calls “a consumer-friendly context.”
Geraldine McGovern, HiQ create demand manager, explains: “The EU tyre label only specifies three criteria, whereas magazines test 15 criteria – however, premium tyre manufacturers such as Goodyear Dunlop test over 50 performance parameters in order to produce premium tyres. Whilst we absolutely welcome the new legislation, it doesn’t give the full story.
“For drivers who are looking for a high performance tyre or have a specific need, tyre labelling needs to go beyond just three criteria.
“Reading the tyre label is just one of many considerations a customer needs to make when purchasing tyres – they also need to consider where they will be driving, will it be on or off-road, and whether they will be driving in rural, motorway or urban conditions, and as such, Tyre Labelling World looks at the bigger picture to ensure that motorists with specialist needs can also find the best tyre to suit their style of driving. For example winter tyres, which are all about safety, aren’t covered by the legislation.
“Only fully trained tyre experts who are up to speed with all the technical details of each tyre can give you the full story, so we recommend that that motorists pop into their nearest HiQ Centre for guidance.”
HiQ continues to improvement and add to its online presentation, and this year has focused on providing content to help customers choose the right tyre for their needs. In July, HiQ launched a mobile site, and the fast fit specialist said it will shortly be providing support to customers online to help them make their purchase decision with confidence.
McGovern added: “With the legislation just 50 days away, we want to be seen as industry leaders on this topic and the first port of call for any motorist wishing to understand more. We think that our Tyre Labelling Land, on www.hiqonline.co.uk has helped us achieve our objective ahead of what we believe will be the biggest single development to impact upon fast fit retailers in the last 50 years.”
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