As part of October’s tyre safety month, TyreSafe has announced the debut of the McIntyres, an animated family of crash test dummies offering some key tyre safety tips to drivers on the TyreSafe website. In their first appearance for the organisation, the family highlights three key aspects of tyre safety – Air pressure, Condition and Tread depth – otherwise known to the organisation as the acronym ACT. They show a number of quick and easy ways for drivers to check these important areas, helping to keep them safe on the road. The video can be seen in the story below.
Avon Tyres’ niche CR500 product has helped long-time partner Caterham Cars and stunt driver Terry Grant set a new Guinness World Record for the number of donuts completed in one go, spinning a 150bhp Caterham Roadsport consecutively 566 times. Having seen his own previous record of 161 donuts beaten on Sunday, 4 September by one of Caterham’s rival sportscar manufacturers at 283, Grant was determined to reclaim his place at the top of the Guinness World Record table.
Infinity Tyres has announced the launch of its online Press & Media Room at which news and press releases related to Infinity Tyres, the Infinity Tyres Foundation, and, any stories and media related to the Infinity family, will be first published and stored online. Infinity says it believes that this new digital platform will help journalists find “new ways of engaging their audiences.” Jorge Crespo, Infinity’s European general manager, said the Press Room is a very important digital tool because “millions of people and potential clients will now have access to Infinity’s message, whether this is regarding our product range, or the company’s interests, achievements and goals. And all of this is aimed at giving our potential customers and clients further information about all that happens within Infinity’s world.”
Next month is tyre safety month, and this year TyreSafe plans to focus on winter safety. This theme is being supported by a new online video released by the tyre safety organisation; the short film, titled ‘Stay Safe This Winter’, was shot on an ice rink and highlights the enormous difference in performance between winter weather and standard summer tyres. Through this film, TyreSafe is keen to stress that winter tyres, as opposed to just being snow and ice tyres, really come into their own when the air temperature drops below seven degrees Celsius – a temperature usually experienced throughout the UK between October and March.
Imagine the thought of tens of thousands of mobile traffic cameras on our roads. No these are not the kind of traffic cameras that are fitted to high police vehicles or are erected at the side of the road. We are talking about cameras installed in private cars, rusty old vans, delivery lorries and even public buses. No its not a nightmare it is the future according to one ex-police chief.
The Tire Retread & Repair Information Bureau has launched two new video sites on the web, with a dedicated channel on YouTube and its own video section on TRIB's website. Each site contains three videos designed to educate the public, fleet managers, and truckers about the economic and environmental benefits of retreaded tyres as well as correct the misconception that retreaded tyres cause rubber on the road.
Those wishing to exchange online pleasantries with a 113 year old can now do so, thanks to a bit of help from Michelin. The French tyre maker has introduced a new feature on its corporate website, a ‘chatbot’ feature that enables visitors to engage in a tête-à-tête with none other than Bibendum, the iconic Michelin Man. The feature, created by VirtuOz, appears on the michelin.com website’s home page and provides a human-like interface between users and the Michelin brand. In announcing the feature’s launch, the tyre maker comments that Bibendum is the first world-famous brand icon to interact with users in this way.
A new battery tester from Equipexpress offers technicians and fleet owners the chance to test batteries thoroughly, as well as alternators, starters and engine earthing, then store the results and print them out through a PC. The BESA (Battery Electrical System Analyser) offers a level of functionality normally found only in much more expensive equipment. It gives a detailed analysis of the state of a vehicle's battery, now more vital than ever as modern car systems and the growth of diesel continue to impose increasing demand on batteries.
A former Mettoys factory on the Fforestfach industrial estate in Swansea has been burning since at least lunchtime yesterday (16 June), and appears likely to continue to do so into the weekend, as 50 firefighters work to control the blaze. The reason for the fire’s resilience and size appears to be “several tonnes” of shredded tyres that were being stored on the site, according to the BBC’s local news report at the scene. The corporation quotes firefighter Richard Fry: “The product is quite a number of feet thick in places and it's a very deep seat burning and very slow burning. It's a rubber product from reused vehicle tyres and it's the by-product of the process that was used to recycle these tyres. There's quite a few tonnes in there. We expect this to continue for a number of days yet."
Hankook has released a video promoting the newly modernised, but still legendary Red Bull Österreichring. According to the promotional film drivers will have push their brakes and engine revs to the limit “all the time” round the revamped circuit which, although currently part of the DTM series, is described as a Formula One track.
The HiQ fast fit network recently held its second national franchisee conference of 2010, an occasion that gave the network’s commercial manager Farrell Dolan the opportunity to announce two new programmes for 2011. The network plans to raise customer service standards with the introduction of a six figure mystery shopper programme and an Automotive Technician Accreditation (ATA) programme for HiQ technicians across the network.
During times of snow such as we have recently been experiencing in the UK and across larges swathes of Europe, chain maker RUD-Erlau is recommending that, as in Scandinavia, all commercial and rescue vehicles should carry a set of traction chains. While snow may be fun for the kids, “the last thing you want to be is either sliding on the stuff or stuck fast with nothing but a thermos for company” the company said in a statement, addressing those of us with both safety concerns and tight schedules to meet.
In the US, Kumho Tires has signed sponsorship agreements with the NBA basketball teams Los Angeles Lakers and Miami Heat. Both contracts extend through to the 2012 season and cover perimeter advertising at both teams’ home grounds, advertising space on video monitors plus joint autograph signing sessions with players.
On November 11 Continental Tyres launched its first in-app video advertising campaign, delivering content to iPhone users. The campaign, which promotes Continental’s winter tyre line-up, operates on the ‘Yoc Ad Plus’ rich media advertising platform and enables video to be viewed within the app without redirecting to third party sites.
Pirelli has commenced the second phase of its 2010 Pirelli Performance Centre (PPC) technical auditing process in the UK and Ireland, with the highest scoring depots set to be nominated for the prestigious title of Pirelli Performance Centre of the Year 2010. Pirelli developed the performance centre accreditation scheme to provide a network of dealers with the highest technical standards and commitment to customer service in order to instil confidence into Pirelli’s end users.