video Archives - Page 20 of 23

Pirelli Begins 2010 Performance Centre Audit

Pirelli has commenced the second phase of its 2010 Pirelli Performance Centre (PPC) technical auditing process in the UK and Ireland, with the highest scoring depots set to be nominated for the prestigious title of Pirelli Performance Centre of the Year 2010. Pirelli developed the performance centre accreditation scheme to provide a network of dealers with the highest technical standards and commitment to customer service in order to instil confidence into Pirelli’s end users.

19th October 2010/by Tyrepress Editors

Michelin YouTube Video Illustrates “Worrying” Tyre Maintenance Attitudes

News

Michelin has released a YouTube video to highlight drivers’ lax attitudes to tyre pressure maintenance. The video uses puppets to highlight some of the worrying attitudes of people to tyre maintenance. It was created by the aptly-named Puppet Broadcasting Company.

24th September 2010/by Tyrepress Editors

Pirelli Ties in With Crackdown 2 Video Game Launch

News

Pirelli Tire North America has teamed-up with DUB, Ford, Microsoft and Roush Industries for the customized Crackdown 2 version of the 2011 DUB Edition Ford Mustang V6, reports Tire Review. The customized car, tied in with the launch of the XBox 360 Crackdown 2 video game, will be given away in a sweepstakes.

22nd June 2010/by Tyrepress Editors

Why Balance? Hoffmann to Answer in Essen

News

Wegmann Automotive the parent company of the Hofmann balance weight brand and the world leader in weight production is set to present the results of a series of long-running tests at the Forthcoming Essen Show. In order to answer the ongoing question “why balance?” the company has produced video to illustrate the effects of imbalance on the vehicle and their impact on safety, comfort and vehicle wear. In order to make the messages clear to customers and consumers, some of which are more complicated and wide ranging than you first might think clearer, Wegmann has developed a specially designed counter display which will also be presented at the tyre show.

30th April 2010/by Tyrepress Editors

The Who Play Bridgestone Halftime Show at Super Bowl XLIV

Career Tracks, Premium

One of Britain’s oldest surviving (well, at least half of them) rock bands, The Who played the Bridgestone-sponsored halftime show at American Football’s biggest event yesterday. The 10-minute slot has been filled by single bands best described as classic since the infamous “wardrobe malfunction” of 2004’s Super Bowl XXXVIII. Bridgestone has sponsored the show for the past three years, which have featured Tom Petty & the Heartbreakers, Bruce Springsteen and the E Street Band and now The Who’s Pete Townshend and Roger Daltrey. Coverage of the show can be seen below in the embedded video. Before and after the big event, an American Football match broke out, the much-loved New Orleans Saints beating the more fancied Indianapolis Colts 31-17. Bridgestone also displayed its latest adverts amidst the action on the television coverage.

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8th February 2010/by Tyrepress Editors

Thorite: Take the YouTube to a New Compressor

News

Compressor company, Thorite has taken to the web to market its latest range of products with five YouTube videos demonstrating some of its best selling pneumatic products in action. Four of the videos are hosted by Thorite’s genial marketing manager, Richard Vaughan, and cover subjects such as: “Choosing a Suitable Compressor”; “Compressor Use & Maintenance”; “Choosing and Using an Air Nailer”; “Thorite Portatyre Portable Tyre Inflator”; and “Thorite Trelawny Long Reach Scaler.”

26th January 2010/by Tyrepress Editors

Community Tire Co-Owner Discusses Female-Friendly Dealership in The Chat Room

News

(Tire Review) Patty Fleischmann, co-owner of Community Tire & Auto Repair in Phoenix, talked about the dealership’s efforts to address the needs of female customers in a segment on a recent airing of The Chat Room, a local program produced by AZTV. Patty, wife of Howard Fleischmann, talked about the business’ certification as an AskPatty.com certified female friendly tyre and service shop and what female consumers need to know about getting their vehicles properly cared for. She also talked about the value Community Tire has received from participating in the AskPatty.com for Tire Dealers training and certification program, and what it has meant for all of its customers. You can view the video on tyrepress.com below.

19th January 2010/by Tyrepress Editors

New Yokohama Website Almost Ready

News

Make a note on your calendar – its only three more sleeps until Yokohama Rubber’s new global tyre business website goes live. While Tyres & Accessories hasn’t enjoyed the benefit of a sneak preview beyond the image shown here, the Japanese tyremaker discloses that the new site will give visitors an even wider range of company information than the previous incarnation. What’s more, Yokohama says the site content has been enhanced and the design ‘dramatically’ updated.

30th October 2009/by Tyrepress Editors

Firestone Complete Auto Care Holds Student Video Contest

News

(Tire Review) Firestone Complete Auto Care launched “Together For Life,” a student video competition aimed at addressing the issue of senior hunger in America. Ten finalists will be awarded a set of Bridgestone or Firestone tyres, and three winners will be awarded scholarships of $15,000, $10,000 and $7,500, respectively. "This contest is an opportunity to offer a unique point of view on this very serious issue," said Victoria Condell, director of public affairs for Bridgestone Retail Operations. "By engaging students, we hope to build awareness of senior hunger and inspire viewers to get involved to help solve this important problem."

23rd October 2009/by Tyrepress Editors

König Wheels Boasts Video Game ‘Fitments’

Motorsport, Premium

With a raft of new motorsport video game releases comes the opportunity for top brands to score some novel recognition points within the market. König Wheels distributor, Varga Trading Company, contacted tyrepress.com to let us know that its wheels are currently optional fitments to the high performance machines featured in recent title, ‘Need for Speed: Shift’. The brand also features as part of the Audi models’ in-game livery. The ability to modify vehicles has become more prevalent in recent games, prompted by the pretty incredible choices offered by virtual racing simulator series, ‘Forza Motorsport’ (Xbox 360) and ‘Gran Turismo’ (Playstation 3). With the latest editions of both of these series due over the next few months, auto manufacturers seem to be realising the impact appearances in video games can have in brand conscious markets.

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12th October 2009/by Tyrepress Editors

50,000 Tyres On Fire In County Londonderry

News, UK News

Up to 50,000 tyres reportedly caught fire at the Campsie Industrial Estate in Eglinton, County Londonderry, Northern Ireland at 22:00 on Sunday 5 October. News sources say more than 70 fire-fighters are attending at the scene and residents have been told to keep their windows closed. Local resident John Lamberton sent tyrepress.com the video and photo images alongside this story, having become aware of what he thought were fireworks late on Sunday night.

Meanwhile, Cambridgeshire fire-fighters report that another fire, which has been burning at Murfitt Industries, near Littleport since August is likely to burn out this week. This fire began on 21 August. Customers told Tyres & Accessories that despite the fire they haven’t noticed any interruption of service.

5th October 2009/by Tyrepress Editors

Ceat Considering 3-5% Price Increases

International News

Ceat managing director Paras K Chowdhary has stated the Indian manufacturer will have to increase tyre prices by up to five per cent in October if rubber prices, which climbed 10 to 15 per cent in the last quarter, remain high. In a video interview with CNBC-TV18, Chowdhary said “if Indian rubber prices don’t come […]

20th August 2009/by Tyrepress Editors

Motor Codes Posts YouTube Video

News

Motor Codes has published a YouTube video explaining that using a business which subscribes to the Motor Industry Code of Practice for Service and Repair offers enhanced consumer protection above the minimum levels required by law. The short file, “How to avoid cowboy garages…” offers a consumer-orientated explanation of what the code means to customers who take their cars in for service or repair to a subscribing workshop.

14th August 2009/by Tyrepress Editors

Kwik-Fit Gains Presidential Support in Viral Video

International News, News, UK News

DBB

Tyre change by Presidential decree… the man in America’s top job pauses from world affairs to discuss a topic of true importance. Of course, it’s just a bit of fun from Kwik-Fit, but the viral film of President Obama does deliver a message worth listening to. The viral video, titled “Obama calls for tyre change”, was produced by advertising agency DDB London.

29th July 2009/by Chris

Permatex Advertises Tire Shire in Video Games

Product News

Permatex Inc., a key player in automotive chemical technology maintenance and repair, has launched an in-game publicity campaign for its “No Touch Seriously Wet Extreme Tire Shine” inside leading race titles Need for Speed, Burnout Paradise, GRID, and Dirt. According to the company, the opportunity was developed in conjunction with strategic video game partner Engage In-Game Advertising and Permatex marketing partner, Mintz & Hoke Communications Group.

“Promoting No Touch products with in-game advertising is a creative opportunity to introduce and reinforce our brand and tire dressing products among our target audience, who we refer to as members of the ‘Best Dressed Nation,'” said Permatex senior product manager, Diane Nesprido. “By placing our ‘Get Wet’ messaging and positioning our NO TOUCH(R) Seriously Wet Extreme Tire Shine within the action of games, we hope to increase our reach and encourage people who want their cars to stand out and shine to try our products.”

15th July 2009/by Tyrepress Editors

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