Double Star embarks on “Rainbow” tyre production
At the end of 2011 Double Star Tires based in Qingdao, Shandong province, China announced plans to produce a range of multi-coloured tyres. According to local news reports, Double Star has dared to differ from the overwhelming trend towards manufacturing black tyres having developed a patented process to make tyres of any colour. This range has been appropriately dubbed “Rainbow” and is set for imminent market release.
Double Star has reportedly opted for this approach in order to give customers more choice. The thinking is that either you could match tyres and car colour or you could colour tyres thematically – green for the military, black for police, yellow for school buses. No prices have officially been released, but Double Star representatives are quoted as saying that the coloured tyres will be “slightly more expensive” black ones.