On 6 June Pirelli celebrated the “Festa della Repubblica Italiana”, Italy’s National Day, with a special edition of its coloured tyres, produced expressly for the event in a special ‘tri-color’ edition.
The tyre was donated during a ceremony at the Italian Embassy in London in the presence of the ambassador of Italy in the UK, Raffaele Trombetta and Victoria Trombetta.
Pirelli’s new coloured edition tyres, which were launched at the Geneva Motor Show, have made their road-going debut with the Italian police force.
Lamborghini has donated a new Huracan to Italy’s police, which like every Lamborghini is equipped with Pirelli tyres as original equipment. However, this is the first road-going example to use the new coloured edition tyres following their Geneva debut – and naturally, the colour that has been chosen is a specially-created police blue to match the Lamborghini’s distinctive police livery.
Have you ever gazed at your car’s tyres and thought “they’re just too black for my liking”? If your answer is yes, Pirelli has something you may be interested in. The company has brought a new tyre to the 2017 Geneva Motor Show, and it features sidewall colouring similar to that seen on Pirelli’s Formula 1 tyres. This new Pirelli coloured edition is an add-on to the P Zero and Winter Sottozero ranges, and utilises materials that ensure the colour remains vivid throughout the tyre’s life. Pirelli says coloured edition tyres can be obtained in any colour the customer wants.
Russian tyre maker Nizhnekamskshina says that if demand for the coloured tyres it presented at Reifen 2012 is sufficient, it will begin commercial manufacture of the products. The producer of the Kama brand presented its Viatti Strada Asimmetrico tyres in white, red, green and blue. At present the coloured tyres are strictly a limited edition item.
At the end of 2011 Double Star Tires based in Qingdao, Shandong province, China announced plans to produce a range of multi-coloured tyres. According to local news reports, Double Star has dared to differ from the overwhelming trend towards manufacturing black tyres having developed a patented process to make tyres of any colour. This range has been appropriately dubbed “Rainbow” and is set for imminent market release.