HiQ launches £500k advertising campaign
Fast fit retailer, HiQ has announced that it will invest £500,000 into a national advertising campaign, re-entering mainstream advertising as a network after an eight-year absence. The network made “a conscious and strategic decision” to delay this scale of mainstream advertising in order to develop the full HiQ Franchise programme say company sources, with investment funnelled into customer service initiatives and training. The newly announced spending will be part of a seven figure investment in HiQ Programmes in 2012.