Cam launching new Online Tyre Catalogue system
Cam Systems has announced plans to launch a new Online Tyre Catalogue (OTC) to provide the UK tyre industry with a central data hub to address the needs of EU legislation. OEMs and Importers will be able to upload their product data updates into the OTC from 1 July 2012.
In addition helping with legislative compliance, the Online Tyre Catalogue will provide a range of data, information and visuals – such as tyre labels, tread graphics and manufacturer logos – across all available categories of tyre, not just those affected by the forthcoming legislation.
According to the company, the Online Tyre Catalogue will also help enable consumers – who will be able to access the OTC free of charge – to make an informed choice about a tyre product and its rolling resistance, wet braking and noise characteristics when weighing up their tyre purchase options.
Mike Allen, managing director of Cam Systems, says: “Tyre Labelling represents an opportunity to gain process efficiencies throughout the industry via data sharing around the EU Directive. OEMs and importers are invited to work with us at Cam Systems in order to utilise the Online Tyre Catalogue to help promote their certified tyre products into the UK market.”