Bauma 2013: OTR segment companies anticipate sound growth
Every three years Bauma, the international trade fair for construction machinery, mining machinery, construction vehicles and equipment, takes place in the German city of Munich. The show also serves as a focal point for tyre makers, wholesalers and equipment suppliers serving the off-road segment. And although many within Europe’s tyre industry are not experiencing the best of times at the moment, most Bauma exhibitors were nevertheless in very high spirits and saw themselves, as companies active within the OTR tyre sector, as an “island of the blessed” surrounded by a highly contrasting situation in the passenger car and truck tyre markets. Many exhibitors expressed hope of once again experiencing sound growth within their market segments in 2013, yet one thing was clear: Everyone in the market realises that, in the long-term, real growth will only take place outside of Europe.
