Continental 3G coach tyre launch signals increased CV specialisation
The link between Continental’s sponsorship of top level footballing events such as the UEFA Champions League and Euro 2012 and its tyre business was made explicit during the latter of these events. In Poland Coaches for players and fans were fitted with Conti’s HSR2 tyre and a specially modified HSU1 respectively by the Conti360⁰ network. Public transportation and its role in Europe remained high on Conti’s agenda moving into 2013 as the manufacturer introduced the first commercial vehicle tyres of its “third generation”: a three product speciality coach tyre line-up. Once again, Conti chose to introduce these products alongside its football sponsorship at St George’s Park in rural Staffordshire, the English Football Association’s new training and development site of which Conti is an official supporter, its branding displayed in various places around the impressive state of the art facility.