Bridgestone has announced Swedish NHL hockey star Alexander Steen of St Louis Blues as its Swedish product ambassador at a showcase for the manufacturer’s new studded Noranza 001 winter tyre. The Noranza 001 has been developed to perform on icy surfaces, following intensive customer research before the tyre was manufactured. The event, hosted at The Ice Bra, Stockholm, included a detailed presentation on the Noranza from Bridgestone Sweden’s sales manager Fredrik Adlerstam.
The sales and marketing teams at Bridgestone and Firestone have been strengthened by the arrival of two dedicated brand managers. Peter Coleman and Stuart Attfield join the two respective teams and in doing so supplement a strengthened salesforce and pricing department. Both report to consumer marketing manager Wim Belckx and sales and marketing director Farrell Dolan.