National Tyres and Autocare wins Tyre Retailer award
TyreSafeNational Tyres and Autocare won the 2021 TyreSafe award in the Tyre Retailer category, following the company’s win in the Online & Social Media category last year.
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National Tyres and Autocare announces winner of 2016 Ghostbusters promotion
National Tyres and Autocare’s 2016 promotion in conjunction with summer blockbuster, Ghostbusters, led to a marked increase in overall customer engagement and response, the garage chain stated. The campaign included radio, national press, and digital advertising, with fans of the franchise given the chance to visit the New York City locations featured in the film when purchasing any two tyres.
National Tyres and Autocare expands marketing team
Axle Group Holdings, parent company of National Tyres and Autocare and Viking Wholesale Tyres, has appointed two to its digital division, growing its marketing department. James Kelly has been appointed as digital marketing manager, and Jack Underwood as digital marketing executive.
TyreSafe appoints Michael Bourne as vice chairman
TyreSafe has appointed Michael Bourne as vice chairman. According to TyreSafe, the recent intensification of activities has brought with it the need for further senior representation of the not-for-profit organisation. As it approaches its 10th anniversary year, TyreSafe now has nearly 100 members and supporters, and increasingly works in partnership with a growing number of road safety stakeholders.
