National Tyres and Autocare’s 2016 promotion in conjunction with summer blockbuster, Ghostbusters, led to a marked increase in overall customer engagement and response, the garage chain stated. The campaign included radio, national press, and digital advertising, with fans of the franchise given the chance to visit the New York City locations featured in the film when purchasing any two tyres.
Axle Group Holdings, parent company of National Tyres and Autocare and Viking Wholesale Tyres, has appointed two to its digital division, growing its marketing department. James Kelly has been appointed as digital marketing manager, and Jack Underwood as digital marketing executive.
TyreSafe has appointed Michael Bourne as vice chairman. According to TyreSafe, the recent intensification of activities has brought with it the need for further senior representation of the not-for-profit organisation. As it approaches its 10th anniversary year, TyreSafe now has nearly 100 members and supporters, and increasingly works in partnership with a growing number of road safety stakeholders.