A joint, ongoing study on the social psychology of road safety conducted by Goodyear and the London School of Economics and Political Science (LSE) has identified different ways that people respond when interacting with other drivers on the road. The information gained so far comes from the first stage of a two-part study into driving behaviour. LSE researchers worked with focus groups and conducted in-depth interviews to identify how drivers influence each other’s behaviour on the road.
Goodyear and the London School of Economics and Political Science (LSE) are cooperating on road user behaviour research. The project, managed by LSE Consulting, is designed to contribute to the road safety debate in Europe with unique empirical insights. “Current road safety research is largely focused upon how drivers use their vehicles within a physical, […]