Quentin Wilson: ‘Global driving skills crisis, particularly in the UK’
Goodyear’s apparent ‘safety ambassador’ at the firm's Blimp re-introduction to UK airspace was Quentin Wilson, who voiced support for the company’s efforts to raise road safety awareness in this area.
“Say ‘road safety’ and people reach for the valium,” Wilson said during a press conference at the launch, explaining that motorists have had enough of speed-camera-politics and apparently disingenuous claims that these have delivered safer roads and not just higher revenues.
“The application of a blunt instrument like this means no-one is listening…It’s good to see a firm promoting safety,” he said, adding that road safety should be about education and not enforcement. “[Goodyear] is a strong brand therefore is really important in this.”
Wilson advocated for early road-safety education and even pre-licence training for 12 to 14 year-olds. Citing recently completed Dutch research, Wilson pointed out that youngsters who had completed this kind of training were involved in 41 per cent less accidents than the control group after two years. So why not put driving on the GCSE syllabus, he asked, arguing that younger drivers are more receptive.
‘The Goodyear Safety Tour,’ which aims to promote general tyre safety and these kinds of issues will tour 20 European countries (as well as the UK) throughout 2011 to highlight the work of the tyre firm in improving road safety.