Eight technicians representing Michelin Auto Professional dealers across the UK and Ireland have become the first to complete Michelin’s new Licensed Retail Tyre Technician course – with a further eight scheduled to take part in July.
The group of 16 are undertaking the two-day course as part of Michelin’s Tyre Academy 2018 – a series of annual events run by Michelin to help advocate dealers retain the best talent within their dealerships.
Cornwall-based Geoffrey Harris Tyres has become the latest independent tyre dealer to join BFGoodrich’s UK Off-Road Centre network. The Liskeard retailer is already reaping the benefits of the partnership, bolstering the centre’s all-terrain expertise and its widespread reputation for being the go-to place for 4×4 tyres across Cornwall and Devon.
Four ATS Euromaster branches from across the UK are among the first to join BFGoodrich’s new Off-Road Centre programme. The ATS Euromaster centres – in Perth and Forfar, Scotland; Abergavenny, Wales; and Tavistock, England – have been selected to become BFGoodrich specialists based on their locations in popular off-road parts of the country to offer all-terrain tyres and services. The four ATS Euromaster centres are joined by independent North Yorkshire retailer, and NTDA Tyre Centre of the Year 2017, Ian Brown Tyres in the new Off-Road Centre initiative. BFGoodrich states that it carefully selected tyre retailers recognised by enthusiastic off-roaders as leaders in the field to become ambassadors for the company.
Independent dealership Ian Brown Tyres has passed the Michelin Auto Professional programme’s rigorous audit for the sixth time in a row, becoming one of the longest-serving Michelin Certified Centres in the UK.
The North Yorkshire dealership achieved a 94 per cent pass rate in its 2017 audit, and can continue to display the coveted Michelin Certified Centre signage – which features the iconic Michelin Man – for another two years; highlighting the dealership’s high standards of customer service.