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Maxxis Recruits UK Heavy Truck Tyre Distributors

Having made headway in the UK passenger car and light truck segments, Maxxis reports that it is now on the lookout for heavy truck tyre distribution partners. The company’s main selling point (both to customers and potential distribution partners is the long term mileage performance of its products. According to the company, tests with leading UK fleets show the all-important PPM (pence per mile) figures achieved by the Maxxis 22.5 inch heavy truck range are on a par with those reported by the top brands. While the figures are not yet complete (due to the ongoing nature of the tests) company representatives told Tyres & Accessories the figures are still helping to “boost the brand’s credentials for quality, reliability and value in this sector.”

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Federal and Grouptyre Launch Red Letter Day Promotion

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Grouptyre has teamed up with Federal – the value brand for which the independent wholesaler has exclusive distribution rights in the UK – to launch a national promotion, which promises a Red Letter Day for six lucky retailers.

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NE Wholesale Pushing Ahead with Strategic Plan

Many would reasonably argue that our country’s economic system has recently taken a blow to the head, but during this time when the “credit crunch” is complicating our lives, NE Wholesale is seizing the opportunity to distibguish itself from the majority of the tyre distribution market. As companies prepare to “cut costs” and customers are “clinching their belts”, NE Wholesale says it is remaining committed to its three-year strategic plan.

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Grouptyre Provides 4×4 Response Wales with Maxxis Tyre Trial

A newly-launched volunteer organisation that works alongside Emergency Planning officers and provides logistical support to the emergency services, local authorities and GPs in the event of severe weather conditions and emergency situations, is considering switching its vehicle fleet to Maxxis 4×4 tyres. 4×4 Response Wales is currently trialling the Maxxis Bravo all-terrain tyre after Grouptyre, the country’s leading independent tyre wholesaler and exclusive distributor of Maxxis 4×4 tyres in the UK, agreed to supply a test set of tyres for evaluation purposes.

“Our members are currently using a variety of tyres…but we have heard good things about Maxxis and, pending a positive evaluation, we are seriously contemplating switching,” says 4×4 Response Wales co-ordinator Mark Margetts. “Since our team of volunteers use and maintain their own vehicles, they are very interested in a brand of tyre which is robust, absolutely reliable and affordable, and we are most grateful to Grouptyre for giving us this opportunity to see just what Maxxis can do.”

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Maxxis Reports an Increasing 4×4 Marketplace Share

Ongoing advertising within leading consumer off-road magazines, a strong presence at major off-road events and encouraging results in tyre comparison tests are all factors Maxxis says is helping the brand increase its share of the 4×4 marketplace. The Maxxis range, which Maxxis International UK boasts is one of the largest line-ups of off-road, on/off-road and road going 4×4 tyres available in the UK, includes products for numerous specific applications. Amongst this line-up is the largest complete range to fit 16-inch Land Rover Rims, plus a series of extreme tyres and patterns purpose-designed to tackle muddy conditions.

Speaking of tough conditions, Maxxis reports that its 4×4 tyres are under evaluation by volunteer organisation 4×4 Response Wales, which is part of a nationwide network providing logistical support to the emergency services, local authorities and GPs in the event of severe weather conditions and emergency situations.

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Maxxis Reports an Increasing 4×4 Marketplace Share

Ongoing advertising within leading consumer off-road magazines, a strong presence at major off-road events and encouraging results in tyre comparison tests are all factors Maxxis says is helping the brand increase its share of the 4×4 marketplace. The Maxxis range, which Maxxis International UK boasts is one of the largest line-ups of off-road, on/off-road and road going 4×4 tyres available in the UK, includes products for numerous specific applications. Amongst this line-up is the largest complete range to fit 16-inch Land Rover Rims, plus a series of extreme tyres and patterns purpose-designed to tackle muddy conditions.

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Grouptyre Employee wins Modern Apprenticeship Award

Grouptyre’s Joanne Frowen is celebrating after scooping a prestigious award in recognition of her commitment to self-development. Frowen is an MOT tester with Grouptyre member King David Tyres and has won the Modern Apprenticeship Learner Award for Wales 2008. She received her award from Dennis Gunning, director of skills, higher education and lifelong learning group in the Welsh Assembly Government, at Cardiff City Hall on Thursday 23 October.

Although she originally trained to be an accountant, 22-year old Frowen gave up her course after a year to follow her dream of becoming a mechanic. She joined King David Tyres two and a half years ago and is currently working in Tredegar during the redevelopment of the company’s Neath facility, where she is usually based.

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Karl Naylor New Grouptyre MD

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Grouptyre has appointed Karl Naylor as Managing Director following the departure of Peter Harries, who has left to take up a key opportunity elsewhere within the tyre industry. During 14 months with Grouptyre, Harries has worked on processes designed to build upon the company’s leading role in the tyre wholesaling industry. In this period Grouptyre has enjoyed sales growth of over 15 per cent.

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Grouptyre Launches New Website

Grouptyre has launched a new website, which is designed to reflect its new corporate identity. “While it’s important to ensure our website promotes the new-look Grouptyre, we have also taken the opportunity to develop certain aspects of the site to provide greater functionality and are now confident it will prove a useful resource for all our customer groups,” said director of commercial operations Karl Naylor.

The website has now added profiles of all Grouptyre’s suppliers – including all the premium brands, a wide range of budget brands and some carefully selected exclusive brands – plus links to the manufacturers’ own websites. There is also information on, and a link to, the Grouptyre ‘virtual warehouse’ Grouplink, which gives independent tyre retailers and garages desktop access to a wealth of product and stockholding information.

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Maxxis Warms Up the Colder Months

For the upcoming cold months Maxxis rolls out a number of solutions to the hazards of winter driving, all of which feature the Maxxis soft tread winter compound and a design that facilitates water dispersal and snow and slush removal.

Passenger cars can benefit from the MA-W1 Wintermaxx, a high performance tyre Maxxis states offers a quiet ride combined with traction that comes into its own in snowy weather. The tread is a zigzag pattern unidirectional design with multiple grooves for effective water drainage and snow removal. The footprint on the MA-W1 has been optimised for secure handling and braking on wet, icy or snow covered roads. The MA-W1 is available in a wide range of size configurations from 13-inches up to a V rated 17-inch variation.

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Grouptyre Adds to Sales and Marketing Team

Grouptyre has appointed Jason Clarke as sales director and Lucie Dalton as marketing and operations support manager. Jason Clarke will manage Grouptyre’s five-strong team of regional sales and national account managers and is also tasked with new business development. He is especially keen to explore initiatives with regional independents, dealership groups and national accounts.

Clarke has a Diploma in Business and Finance Studies and began his career in confectionery and garden equipment sales, but is a familiar tyre industry figure having spent the past 10 years with Cooper Avon Tyres. After joining Cooper Avon Tyres in 1998 as an area sales representative, he was promoted to regional sales manager for Wales and the Midlands and, following restructuring in 2006, took over as UK sales manager.

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