Amtel-Vredestein Launches “Premium” Vredestein Brand in Russia
(Akron/Tire Review) Since its formation in the aftermath of communism in Russia, Amtel has had its eye on greater things. Once a collection of low-tech, Soviet-era tyre factories, bought up by founder and India native Sudhir Gupta, Amtel has invested heavily in modernising its plants and improving its tyre technology.
Steady growth gave the company the capital to make a bold move, which it completed in April with the acquisition of Dutch tyremaker Vredestein Banden. Now, it has unleased that top-shelf tyre brand on the Russian market.