Grouptyre Announces Federal Promotion Red Letter Winners
Grouptyre has announced the winners of its Red Letter Day promotion, a national initiative set up in conjunction with value brand Federal, for which it is the exclusive UK distributor. First prize of a £500 Red Letter Day goes to RIKFIT Tyres in Kings Norton, Birmingham, which is supplied by Grouptyre member Car Tyrestore. ETB customer Tyrecare of Kings Heath and Top Tread of Rotherham, supplied by NE Wholesale, each won runner up prizes of a Red Letter Day experience to the value of £250.
“This year we have focused our marketing on national promotions designed to cement relationships with existing independent tyre dealers and develop new business opportunities,” says Grouptyre marketing manager Lucie Dalton. “This is our first incentive in association with Federal, which is one of our exclusive value brands, and it has really captured the trade’s imagination. We’re delighted with the response and are encouraging dealers to sign up for the second phase of the promotion.”
Federal has established itself as a key player in the UK’s value brand market. Co-operation with major tyre companies has enabled Federal to enhance its credentials for quality and advance its technological development and its current range includes high performance, light truck, 4×4 and SUV tyres.
Winners are chosen at random from retailers who sign up to take part in the promotion on Grouptyre’s website. There are two phases to the initiative and each Federal tyre that registered retailers purchased between 1 September and 31 October gave them one entry into the first prize draw. The retailers will be able to choose their prize from the wide range of activities offered by Red Letter Day.
The second phase of the Grouptyre/Federal Red Letter Day promotion runs from 1 November to 31 December, giving retailers the opportunity to sign up and win. The more Federal tyres that participating retailers purchase from their local Grouptyre supplier during this promotion period, the more entries they will be allocated in the prize draw, increasing their chances of enjoying an exciting Red Letter Day experience.