In order to meet increasing local demand for high-tech and premium tyres and in response to national and regional market share gains, Bridgestone is investing in its manufacturing facility in Camaçari, Brazil. The more than R$700 million (£101.7 million) investment will go towards modernising the plant and increasing production capacity by more than 20 per cent. The project will begin by the fourth quarter of 2021.
Fabio Fossen has been appointed president of Bridgestone Brazil, succeeding Ariel Depascuali, who is retiring after more than 15 years with the company. Fossen comes to Bridgestone from Coca Cola Femsa, and his main role will be to lead Bridgestone’s expansion and modernisation in Brazil.