A new investor is coming on board at EATD B.V. The agricultural tyre distributor won’t disclose the identity of this new investor until a letter of intent is signed at next week’s Agritechnica show in Germany. EATD nevertheless shares its anticipation that the new investor partnership, agreed upon following extensive negotiations, will lead to a “clear course of growth for the company and the Tianli brand”.
Starting small, European Agriculture Tyre Distributors B.V. aims to build up sales of the Tianli agricultural tyre range in Europe. The Netherlands-based wholesaler has set itself a target to sell 20,000 of these tyres this year, and reports being almost half way there by the end of June.