Michelin will unveil its wireless tyre pressure management system at Automechanika Birmingham 6-8 June. The accessory will be distributed by Fit2Go, and is designed to be user-friendly; it can be installed in under three minutes.
Feet and wheels share the common function of helping us move about, and it shouldn’t then be surprising that tyre makers are interested in both. Continental has supplied Adidas with its rubber compounds for a number of years now, and Hankook recently shared news of its partnership with Vibram. Michelin also offers shoes as part of its Michelin Lifestyle range, and now it is taking the business a step further. The tyre maker is extending its 12 year old sports equiment partnership with Babolat and will team up with French tennis player Alizé Cornet for what it says is “a first in the tennis industry.”